CONTRARY TO POPULAR MYTH, THE GOLD RUSH BEGAN IN 1842, IN PILSEN.
OVER 180 YEARS AGO
Pilsner Urquell created the world’s first rich, golden pilsner beer. It doesn't look (or taste!) anything like the parade of dark and cloudy beers that came before it. Instead, Pilsner Urquell has a malty, tangy flavor that sets a standard by which all imitators should be measured. Is it because of our Saaz hops, exclusive Moravian two-row barley malt, or soft local spring water? Perhaps it's because we let our beer mature carefully until it's the perfect age and color? Whatever the reason, come out of the dark ages and discover the original golden beer brewed only in the Czech Republic.