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INTRODUCTION
Established in 1842, in the Czech Republic, Pilsner Urquell is the foundation for one of the most popular beers in the world. The townspeople of Pilsen brewed the beer that took the world by storm, forming the basis for what the world knows as Pilsner. The spread of Pilsner Urquell across Europe and later the world created a movement using this new beer type.
THE ORIGINS
Established in the city of Pilsner in the Czech Republic in 1842, the citizens of Pilsen invested in a new brewery to create a lighter, bottom fermented ale rather than the top fermented ales that were popular at the time. Josef Groll was hired to create the new beer coming from Burghers’ Brewery on October 5th, 1842, debuting it to the love of the people of Pilsen on November 11th, 1842 at the feast of St. Martin.
In 1943, a Prague tailor named Jakub Pinkas received two buckets of the magical beer from his friend Martin Salzmann. Loving its taste, he left his tailoring business and opened a pub serving the brew, a venture that was so popular it ended up taking over the business next door.
Beginning to spread across Europe, the brew became popular in Vienna even having the brewery become the official supplier to the Imperial Court in 1856. Copycats began to appear, forcing the trademark of “Pilsner Bier” in 1859 with the Pilsner Urquell trademark being filed in 1898.
Exports to the new world began in 1873 with a growing demand in America and later exports going to Latin America, Africa, and the Middle East. Wartime however damaged the brand as their transports were seized and the product was boycotted as it was German with the brewery itself being destroyed in an Allied bombing on April 17th of 1945. From the ashes, however, a very modern brewery was built and the brewery that still stands is constantly receiving new technical innovations in the 1950s and 1960s. In 1995 Pilsner Urquell was officially imported into Vietnam.
